Pay-per-click (PPC) advertising continues to be a driver of new business. Done correctly, paid advertising can put you in front of your target audience when they are searching for the services and products you offer. Currier Marketing specializes in paid advertising campaigns for local businesses.
Is Paid Advertising Right for You?
If you have an advertising budget PPC advertising will allow you to begin running ads and you can start seeing results almost immediately. As opposed to other forms of advertising, your ads can be created and shown to interested audiences the same day. This gives you the opportunity to generate new business as needed. You also have the ability to adjust your advertising budget as needed to control the amount of business you are generating.
How does PPC compare to SEO? Do I need both?
Both SEO (search engine optimization) and PPC aim to drive users from Google and other search engines to your website. A key difference is that with SEO, the clicks to your website are free (referred to as ‘organic’), and with PPC you are paying on a per-click basis. Paid ads primarily display above all organic results, and paid ads give you a chance to appear above your competitors immediately, where SEO may take a period of time to eventually show at the top of results.
We highly recommend running paid ads along with an SEO campaign as this gives you the ability to show up in multiple places and have a better chance of capturing the user’s interest.
How Do I Get Started with PPC?
Request a proposal. We’ll review your business, your competition, and your marketplace and give you our recommendations. Our proposals are pressure-free and will give you insights into your available opportunities.