Reputation management is critical for local businesses. Your online presence and local reviews are often your first opportunity to present yourself to your audience. Having poor reviews, too few reviews, or no reviews at all sends a message of either being a low quality provider, or having little to no experience. This may not be the case, but first impressions make a huge impact!
Imagine, you are looking for a great place to go for dinner, you’ve heard about this restaurant downtown that you want to try, so you do a quick Google search to see what it’s like. You stumble across a few poor reviews, you can’t find their website, and neither their menu nor pictures of their food are available. What chance does this place have that you are going to choose them over some other places that you know are good? Probably a slim chance unless you have an absolutely glowing review from a close friend whose taste you trust.
To begin managing your reputation, start by auditing your current online presence and review landscape. Identify areas for improvement, set up a strategy for encouraging positive reviews, and implement practices for addressing negative feedback. Contact us at Currier Marketing to learn more about how we can help you build and maintain a strong, positive reputation for your business.
If you have more questions or need further assistance, feel free to reach out to us. Let’s get started on enhancing your business’s reputation and attracting more customers!
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