They’d tried Google Ads before, got some leads here and there, but nothing they could count on. Like a lot of plumbing companies at their stage, growth was happening but lead flow was unpredictable. They had no reliable system behind it.
They’d tried Google Ads before, got some leads here and there, but nothing they could count on. Like a lot of plumbing companies at their stage, growth was happening but lead flow was unpredictable. They had no reliable system behind it.
They’d run Google Ads before — some leads here and there, but nothing consistent. Like a lot of plumbing companies pushing past $1M in revenue, growth was happening but lead flow was unpredictable. They had no reliable system behind the work coming in.
We rebuilt their Google Ads from scratch — a targeted Local Search campaign to capture high-intent buyers, paired with a Performance Max campaign for volume and reach. Both campaigns were actively managed and optimized every month, letting results compound over time.
Over 14 months, the campaigns generated 900+ inbound leads — consistently, month after month. The PMax campaign delivered an average cost per lead of just $8.20. Across the full account, the blended cost per lead came in at $37. Phone calls from ads alone topped 420. As the campaigns matured, lead costs continued to fall.
The leads kept coming — and eventually there was more work than the crew could handle. They’ve since run job ads to hire additional technicians just to keep up with demand.