They had been through multiple agencies over the years. Each one promised results, delivered mediocrity, and moved on. By the time they found us, they were skeptical, not of marketing, but of agencies. Four years later, we are still here.
Every case study below is a real client, real campaign, and real numbers. No vanity metrics, no fluff.
They had been through multiple agencies over the years. Each one promised results, delivered mediocrity, and moved on. By the time they found us, they were skeptical, not of marketing, but of agencies. Four years later, we are still here.
Total Leads
Quotable Leads
Paid CPL
They’d tried Google Ads before, got some leads here and there, but nothing they could count on. Like a lot of plumbing companies at their stage, growth was happening but lead flow was unpredictable. They had no reliable system behind it.
Inbound Leads
Cost Per Lead
Blended CPL
They had a Google Ads campaign running for a couple of years with a small budget and underwhelming results. The kind of campaign that technically exists but isn’t really doing anything. They weren’t sure if it could work, or if they’d just been set up and forgotten.
Inbound Leads
Blended CPL
Phone Calls
The owner was making a deliberate pivot, leaving their previous business behind and launching something new. No website, no pipeline, no history. Just a clear goal and a need to get up and running fast.
Inbound Leads
Blended CPL
Conv. Rate
They were already spending on TV, radio, and local publications, the way HVAC companies have always done it. They’d even tried Google Ads, but couldn’t tell if the campaigns were actually working. No clear numbers, no confidence. Just spend and hope.
Inbound Leads
Cost Per Lead
Blended CPL
The ads were running. The leads were coming in. But it was the wrong people, generic broad match terms flooding the pipeline with spam. Meanwhile, the website was outdated and doing nothing to convert the leads that actually mattered.
Inbound Leads
Blended CPL
PMax CPL
The campaigns were running. The dashboard showed conversions. But the leads weren’t converting, and nobody could explain why the numbers looked good while the business felt slow. Broken tracking. Campaigns optimizing toward the wrong signals. We fixed both.
Verified Leads
Blended CPL
PMax CPL
The account showed thousands of conversions per month. Costs per lead as low as $1. Numbers that looked incredible until you realized none of it was real. Bots, broken tracking, and double-counted conversions had inflated everything.
Verified Leads
Blended CPL
Min. ROI
They had been through the agency carousel, new account manager every few months, no strategy, no accountability. And the leads that did come in? Half were job seekers, not customers. After a while you start wondering if Google Ads actually works, or if you have just been unlucky with who is running them.
Qualified Leads
Conversion Rate
Cost Per Lead