The owner was making a deliberate pivot, leaving their previous business behind and launching something new. No website, no pipeline, no history. Just a clear goal and a need to get up and running fast.
The owner was making a deliberate pivot, leaving their previous business behind and launching something new. No website, no pipeline, no history. Just a clear goal and a need to get up and running fast.
A brand new business launching from scratch — no web presence, no ad history, no existing pipeline. The owner needed to move fast, build credibility quickly, and start generating leads before competitors knew they existed.
We designed a conversion-focused website and launched Google Ads simultaneously at the end of April 2025. The site was built with one job: turn visitors into leads. The ads drove qualified traffic — property owners, contractors, and developers actively searching for land clearing and demolition in Texas.
299 inbound leads in under 10 months at a blended cost of $95 per lead. The website converted at 11.74% — nearly 1 in 8 visitors became a lead, exceptional for a brand new site. CPL dropped 74% from $242 in month one down to $63 by month ten. January 2026 brought 45 leads in a single month — the best month yet, with no signs of slowing.
Zero to 45 leads per month in under a year. No existing brand, no history, no shortcuts. Just a well-built website, well-run ads, and a system that kept getting better every month.