The account showed thousands of conversions per month. Costs per lead as low as $1. Numbers that looked incredible until you realized none of it was real. Bots, broken tracking, and double-counted conversions had inflated everything.
The account showed thousands of conversions per month. Costs per lead as low as $1. Numbers that looked incredible until you realized none of it was real. Bots, broken tracking, and double-counted conversions had inflated everything.
The account showed thousands of conversions per month at $1-5 per lead — numbers that looked incredible until you realized none of it was real. Bots, broken tracking, and double-counted conversions had completely inflated the data. The campaigns were optimizing toward phantom leads, and the sales team had no reliable pipeline to work from.
Took over in September 2025 and rebuilt the tracking setup from scratch. No more bot traffic counted as leads. No more double conversions. Just real people submitting real requests for real equipment rentals. Then restructured the campaigns around verified lead actions and let the data actually mean something.
410 verified leads generated since takeover at a blended cost of $95 per lead — on clean, trustworthy data. The account is stabilizing month over month as campaigns optimize on real signals. The math that matters: a single ride-on floor sweeper rents for $2,500–$4,500 per month. One closed lead at a $95 CPL returns 25–47x on the first invoice alone — and equipment rentals repeat.
They went from a dashboard full of numbers that felt too good to be true — because they were — to a system that tells them exactly what is working. Real leads. Real pipeline. Real decisions.