They had been through the agency carousel, new account manager every few months, no strategy, no accountability. And the leads that did come in? Half were job seekers, not customers. After a while you start wondering if Google Ads actually works, or if you have just been unlucky with who is running them.
They tried other agencies before. The problem was never the platform — it was the people running it. New account manager every few months, no one who understood the business, and campaigns so poorly targeted that half the leads were job applicants. No strategy, no answers, no results.
Built a search campaign from scratch with tight keyword targeting to filter out job seekers, ad copy written for homeowners and businesses looking to hire an electrician, and landing pages focused on one thing: getting the phone to ring. Then we stayed — same team, same strategy, optimizing every month for nearly three years.
657 qualified leads over three years at $89.58 per lead — consistent, predictable, and trackable. The campaign runs at a 21% conversion rate, meaning roughly 1 in 5 people who click the ad become a real lead. All on a steady $1,500/month budget. No surprises, no inflated spend — just a system that keeps producing.
Three years. Same team. Same strategy. The campaign gets better every month because the people running it are still here, still paying attention, and still accountable to the results.