It’s easy to get caught up in driving more traffic, and honestly, there are companies out there that will just drive traffic to your website for very low rates. These businesses exist because the idea of “traffic” is so compelling.
While getting traffic is good, we of course want to attract the right traffic.
Think about having a party at your house and you invite some friends and family over for a good time. These guests are the equivalent of target traffic – you know them, you invited them, and they are the people you want to interact with. You wouldn’t just put out an open invite to anyone in town that you are having a party. Yes, I’m sure the turnout would be fantastic, but you will probably regret doing that. You will have spent a lot of time taking care of people you don’t know, and frankly, don’t really want at your house – not to mention the costs associated with hosting these people, the cleanup, and what that does for your reputation in the neighborhood.
In a sense the same type of thing happens when you try to push a lot of traffic that to your website with no intention of who you are sending there. One, it messes up your data, and two, if you have to start answering questions that are irrelevant to your business, monitoring comments on your blog, and managing bogus leads all from people who randomly showed up from all over the place, you are going to have spent a lot of time and energy on managing a mess.
I’d rather have 100 qualified people visit my website than 10,000 unqualified people.
When we do search engine optimization it isn’t just about driving traffic, it’s about driving the right traffic based on who your target market is and where they are in the sales process.
We also take this into consideration when we build out our WordPress websites – we focus on who will be coming to the website, what they will see first, and what they are hoping to accomplish relative to your business goals. In short, we make websites that connect you with your customers, and make your customers want to do business with you.
If you’d like to learn more about our services and how we can help you generate more leads with a higher return on your marketing investment, contact us today to schedule your consultation.