The lifeblood of every business is sales and marketing. Attracting new customers and clients is a critical task to ensure that cash continues to flow into the business. Almost every small business owner faces the dilemma of choosing between working on their business or working in their business. They focus on getting some new customers in, then they get …
I have had the opportunity to work with many businesses in different industries, and one of the most common gaps in their content development is answering questions that their clients and customers have often. Almost every business owner can come up with at least a handful of questions they get asked over and over again, …
The Easy 5 Step Content Marketing Strategy for Your Business Read More »
Wondering whether or not your website does anything for your business? If it isn’t bringing you new business on a regular basis, you’re probably missing out on new opportunities. Website development has come a long way in the last few years, mostly in terms of all the fancy things you can make a website do. …
It’s easy to get caught up in driving more traffic, and honestly there are companies out there that will just drive traffic to your website for very low rates. These businesses exist because the idea of “traffic” is so compelling. While getting traffic is good, we of course want to attract the right traffic. Think …
Many website owners make the common mistake of viewing all traffic the same. I’m going to highlight three key differences to help you understand the sources of traffic. Hopefully, you’ll use this information to cover any gaps that you have in your current marketing plan. You can apply this concept to foot traffic as well, …
You use local reviews all the time, but as a business owner are you considering their impact on your bottom line? Online local reviews are a powerful indicator to consumers about the quality of a business. Whether it’s a restaurant, CPA, cleaners, or other local business, positive reviews speak volumes about a company. If you …
