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Should My Company Invest in SEO?

Considering whether to invest in SEO for your company?

Did you know that there are more than 1.5 billion websites on the internet?

Only about 20% of those sites rank well in Google and Bing organic search engine results. This means that 80% of companies don’t have a chance to be found by potential customers who aren’t already familiar with them. If your company is one of these 80%, and you are considering investing in SEO, then you should read this article!

(Note: organic results are those listed in Google that are not paid, such as paid ads. In Google and most search engines, those listings are marked with a box or simple annotation that says ‘Ad’.)

In today’s market, it’s not enough to just have a website; if people can’t find your site through search engines, they’ll never know it exists. SEO (search engine optimization) is an important digital marketing strategy for any business looking for higher visibility online and more leads coming in from potential customers who are searching for their products or services.

What is SEO and why should your company invest in SEO?

Search engine optimization, or SEO, is the process of improving the visibility of a web page, video, or document in search results. SEO encompasses both the technical and non-technical aspects of on-page and off-page optimization. There are many companies that claim to be experts in SEO but it’s important to do your research before you invest in SEO because it should be tailored to the needs of your company. Good SEO prioritizes your business goals as part of an overall strategy and touches on technical updates, content, building your online authority, as well as monitoring your competition and assessing performance with your target market.

An important part of any successful SEO campaign is keyword research; keywords are the phrases people type into search engines when they make a search request. Finding out which keywords people are searching for is one way to determine which keywords you should target so that your site will come up in those search results. If you can properly align your SEO efforts with your target market, you can position your company to capture their attention, and ultimately their business.

Why SEO matters for your company

Search Engine Optimization can be one of the best ways to grow your business and should be a part of any digital marketing plan. With higher rankings on Google and Bing, a company will have more visibility and reach more customers looking for their services. Let’s explore the benefits of of this digital marketing strategy and why companies should invest in SEO to get their website ranked better!

Evaluating websites in order to determine their level of importance in search engines is called “search engine optimization.” The goal is to get a company or business’ website ranked as high as possible in the organic search engine results pages (SERPs) and bring in more organic traffic. When you optimize your site, it increases the chance that your business website will rank higher on SERPs.

For small businesses focused on a local area, we can break this down even further and focus on Local SEO. Local SEO still uses all the same best practices but emphasizes optimization around a specific geographic area helping local customers find your small business.

How to rank better on Google and Bing

In order for a company to rank better on Google and Bing, they need to have three things: domain authority (brand mentions, link building), content quality, and user experience. These elements comprise the base of an effective SEO strategy.

Domain Authority is how important or authoritative the website is. Google leverages a metric called Domain Rank (no longer publicly available) to determine how authoritative a site is and it is calculated based on visitor activity, social media shares, and more. The higher the Domain Rank is, the more likely it will rank well in search engines.

Content Quality has to do with keeping your website updated with fresh content that will be relevant to those who are looking for you online.

User Experience has to do with making sure your site is easy to navigate and users can find what they’re looking for easily. Ultimately, if someone finds your website but quickly returns to Google to keep searching, then investing in just ranking high is not going to pay off. This is why good SEO considers user experience as part of your overall plan and marketing efforts.

The Benefits of Investing in Getting a Website Ranked Higher

The benefits of investing in getting a website ranked higher include bringing in more organic website traffic, gaining brand mentions and attention in your market, more leads, and ultimately more customers/clients.

One major objective of Search Engine Optimization is to get as many customers to see your site before they find the competitor’s site. As such, SEO enables the company to rank higher on search engines which would have the desired effect that a customer would choose their site over the competition’s when searching for their services. With this being said, companies are able to invest in SEO and rank higher on Google and capture the attention of interested prospects first. A well-positioned site will also have more leads and supports other online marketing efforts.

The fact that SEO has an immediate effect in increasing the number of customers makes it a necessity for businesses as they compete with each other to acquire new clients and retain their existing ones.

Where to Start if You Want to Get Started With SEO

If you want to start SEO for your company, it is worth noting that there are many different factors that affect how your website will rank. These factors can include the quality of your content, site structure, and load times. It is important to remember that in order to rank higher on Google’s SERP, you will need a well-optimized website, and in some cases, this may require a rebuild or a new site altogether.

There are many digital marketing agencies that offer SEO services such as building backlinks to the site or adding keywords to increase visibility on Google. It is possible for these companies to optimize your site and even manage one aspect of your SEO strategy. However, you will want to work with a company that covers every aspect of your SEO, as to not skip or miss any part of an effective strategy.

Good SEO is built around your long-term goals. Ideally, you can get some quick wins with new organic traffic making this an, even more, cost-effective investment for your business. Small businesses that use SEO as part of their digital marketing plan typically see over 50% of their website traffic coming from organic search. This means that when you invest in SEO, higher search engine rankings can be a major boost to your business.


If you want to rank higher on Google, one of the best ways to do it is to invest in SEO. There are many different factors that affect how your website will rank and in order to get a high ranking on Google’s SERP, you need an optimized site with well-structured content. If you’re looking for a company that can help out with all parts of your SEO strategy, look no further than our team!

Our SEO experts at Currier Marketing have helped companies grow their business by getting them ranked higher with SEO so they could capture more leads from potential customers searching for what they provide.

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